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KC Business Technology
Empowering Beyond Technology
Branding promotes recognition.
What is SEO?
SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. A higher ranking when someone searches a term in your industry increases your brand’s visibility online.
This, in turn, gives you more opportunities to convert qualified prospects into customers. When done correctly, SEO can help your brand stand above others as a trustworthy company and further improve the user’s experience with your brand and website.
SEO and SEM Solution
We Improve your website's rankings, drive traffic, and increase awareness in search engines.
Keywords
But what are keywords, exactly?
Keywords are words and phrases that prospects use to find online content, and that brands can then use to connect with prospects who are looking for their products and services. You can also use keywords to optimize all your titles, URLs, and other on-page SEO elements
Content comes in a variety of forms, including:
Web page content
Videos
Blogs
Social media posts
Local Listings
Infographics
Podcasts
What Are the Main Elements of Search Engine Optimization?
On-site SEO is the improvements to be applied to the content on your site to ensure that it’s search engine friendly. When optimizing your web pages for search engines, you want to signal to search engines exactly what the webpage is about in a variety of ways.
With On-site SEO, you’ll deal with the structure of your website, SEO keywords, internal links, image alt attributes, and other techniques to help the search engines analyze and assess the content of your website.
What is Local SEO?
If you own a local business, your website is not ranking in other cities. Search engines pull the user’s location to make suggestions that are within a certain range so that they can make a quick decision rather than sort through businesses that are nowhere near at that point in time.
What is Off-Site SEO?
Off-site search engine optimization techniques involve efforts made on websites outside of your own to push your own ranking higher. The key element to off-site SEO is link building or “backlinks,” which is an effort to have other reputable, high-traffic websites link back to your site.
What is Search Engine Marketing (SEM)?
Search engine marketing (SEM) refers to paid marketing efforts, and it includes things like native ads, Google AdWords, social media ads, pay-per-click, Google shopping ads, display ads, and more.
Although SEM isn't usually a major component of a comprehensive SEO strategy, it does have its place because it can help you reach new and highly targeted audiences.
KC SEO/SEM SOLUTION FLOW CHART
SEO/SEM FLOW CHART
What is a Google My Business Page (GMB)?
As the name implies, Google My Business allows you to create a business listing on Google. It ensures you provide the necessary information customers need to visit your site or store, contact your company, or make a purchase.
Google is the most popular search engine worldwide with a stunning search market share of more than 70 percent. Creating a GMB account on Google makes it easy for you to promote your business and provide crucial information to your target market.
Build stronger relationships with existing and potential customers
Provide better customer support
Reduce operation costs
Research competitors and improve business strategies
Establish brand authority
Make it easier for potential customers to reach you
Market your brand to a wider clientele
Overcome location barriers
Google My Business can help you:
If you don’t have a Google My Business account, you are missing out on the opportunity to generate more traffic and business and differentiate yourself in Google.
With Google Business Listing, you can manage your company’s appearance on Google search results. For instance, it ensures that customers acquire relevant information about your company when they reach your business on Google or search for terms related to your products or services.
Earn trust from customers
Increase traffic and sales
Learn more about your business
Get your business on Google’s Local 3-Pack
Reach and engage with your target market for free
Establish your authority with a great business profile
Leverage GMB to Promote Your Business and Generate Leads
Google My Business is one of the most powerful ways to boost a business's online visibility and local search optimization. Take the first step to increase your business’ online presence — create and optimize your GMB profile now!
Grow your local online visibility with the right SEO strategy. Entrust your brand’s online marketing with a full-service digital marketing agency that implements tried-and-tested local SEO strategies, provides a detailed report, and shows proven results.
In order to maintain high-quality information on Google, make sure you:
Avoid prohibited content and activities
Provide an accurate business address and/or service area
Enforce consistent branding across all platforms
Describe your core business accurately
GMB SOLUTION
Company or Personal Branding Design
Corporate or SME
Logo Design
Social Media Product & Services Design
Social Media Advertisement and Promotion Design
Business Infographic Design
Professional Content Write up and Voice Over Creator