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jebin khatun
Aug 02, 2022
In Welcome to the Forum
Last Christmas, I bought a friend of mine a subscription to a science and culture magazine. She had discovered the magazine during downtime at work, so she was delighted when they started showing up at her door. The gift was a hit, despite the fact that I’d misspelled her name. But then other magazines offers started to arrive in the mail. Then came requests for donations from charitable groups. Next, travel agency ads. And then came the political mailers. Once she activated her digital subscription, things got worse. Although Google’s algorithm kept some spam out of her inbox, the same companies crowding her mailbox turned up there. Eventually. She ditched that email address for one the magazine didn’t know about. How did she know that the magazine had sold her data? Because my misspelling showed up everywhere. Fed up, she checked the magazine’s privacy policy; with no recourse but to cancel her subscription, she did so months before it ran out. Customer Italy Phone Number List Experience Matters More By selling my friend’s data, the magazine lost her business. So what did it gain in return? Probably around $0.20. Although the value of a customer’s data varies according to their life circumstances, seldom does it sell for more than a dollar. In aggregate, user data sales add up. But no amount of ad money can erase the stain that selling it leaves on the customer experience. In research published this past May, data exchange Insights Network noted that 90% of consumers consider it unethical for companies to share personal data without the user’s consent. Although some customers will look past data sharing they see as unethical, those like my friend won’t. Whether my friend is the exception or the norm isn’t important. What’s important is that nearly three-quarters of consumers consider the customer experience an important factor in their purchasing decisions, according to a PwC report published earlier this year.
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jebin khatun

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